Basis featured in Campaign US

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Katie Buckley, Managing Partner of Basis Research Chicago, has been featured in Campaign US with her latest piece ‘What brands are missing about women and COVID-19’.

The next installment of the Happy Hour Hypotheses, this article highlights the crucial things marketers need to consider when it comes to how decision making is changing during Covid-19.

Read the original article in full here, or visit Campaign US for the published version.

About Basis

Basis an independent insight consultancy, based in London, LA, Chicago and New York.
It delivers bespoke ad hoc and tracking solutions for clients across a wide range of sectors, including media & entertainment, retail, financial services, FMCG, fashion and healthcare.

For more information, visit us at www.basisresearch.com or via email at Info@basisresearch.com

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Decoding tomorrow
Decoding tomorrow

Insights in the age of AI

Basis Brand & Comms Tracking
Basis Brand & Comms Tracking

Our tracking delivers a forward-leaning strategic blueprint for your brand

Landing Insight
Landing Insight

Innovative ways to engage stakeholders through storytelling and deliverables

Ethnic Diversity and Inclusion in Insight
Ethnic Diversity and Inclusion in Insight

Shining a light on the experiences of people of colour in our industry

Cultural Deep-Dive
Cultural Deep-Dive

Exploring female roles and gender norms in Nigeria

What makes China different
What makes China different

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The Sustainability Switch
The Sustainability Switch

How brands can help consumers make attitudinal, behavioural and lifestyle changes

Google
Google

Timing the disconnect between experience and perception

Avon
Avon

Project Pulse: flexible, rapid, insight-led innovation program

Research In Hard-to-reach Markets
Research In Hard-to-reach Markets

Using innovative digital approaches to understand daily life under COVID-19 for women in Nigeria

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