We’re an established research consultancy with twenty years of experience working with top tier clients. We carry out projects globally for many of the world’s most successful brands.
We work globally for some of the world’s leading brands, and we’re particularly strong within technology, media, and retail.
We have in depth experience of all things digital, including social media, omni channel strategies, and emergent consumer behaviours.
A high proportion of our work is integrated. But Basis comprises three specialist teams, all concentrating on a specific research area.
We believe that clients benefit from the more focused and specific technical experience that this approach provides.
We’re bright: we recruit excellent, creative people.
We’re trusted: we work globally on challenging projects for many of the world’s biggest brands.
And we’re passionate: we combine strong research narratives with design and technology, to create insights people want to use.
Building a new model of brand love for global youth
How technology's affected our ability to remember – and why this matters
How we helped Everything Everywhere communicate their B2B segments
Working with Tesco on one of the UK's biggest research programmes
Google – exploring global and local social media trends
Working with Unilever on the launch of a new product across Europe
As part of our commitment to helping good causes, we’ve recently donated 50 Sony DV Handycams to Purple Field Productions. Purple Field Productions work with…
We’re delighted to welcome several recent new joiners to Basis. In the quantitative team, Laurent Peacock and Iain Aikman have both come to us as…
Our Chairman Andy Jameson has recently been sharing his memories of Basis with Hiscox as part of their Friday Five interview series. Read the interview…
Welcome to the Basis Barometer, a regular and ongoing self-funded project. We use the Barometer to look at issues that really interest us. And because…
We realised some time ago that many of our clients – particularly in the media and technology fields – are rarely at their desks. It’s…
Today sees the public launch of AURA’s new website, which Basis has completely restructured and redesigned. Our Creative team has spent several months working as…