Avon
Project Pulse: a flexible framework for rapid, insight-led innovation
A long-term, flexible, global qualitative program to help continuously guide innovation, marketing and NPD – allowing Avon to make fast and informed decisions.
Challenge
To compete in the ever-evolving world of beauty and stay ahead of the game, Avon needs to innovate constantly, and act quickly on new learnings and opportunities.
Our brief:
Create an ongoing customer closeness and sales rep engagement program to provide fast, well-informed, continuous recommendations, built from up-to-the-minute insight from across key markets.
Approach
This didn’t call for a project. This needed a program.
Project Pulse is a bespoke insight and innovation framework, enabling multiple, fast turnaround, iterative projects across categories.
Each sprint runs for 2-3 weeks from start to finish, comprising multiple waves of testing and development, providing rapid and continuous feedback throughout.
We engage and involve category teams throughout the fieldwork process, with a dedicated onboarding and alignment session, involvement in fieldwork, and collaborative iteration sessions to progress the concepts between waves.
Impact
Project Pulse continuously informs and shapes Avon’s work across global innovation, marketing and NPD. By bringing teams along on the innovation journey, we enable Avon to assimilate and act on learnings rapidly.
Recommendations from Project Pulse have been used to optimise major global campaign launches. And based on our ongoing relationship, Basis has presented at Avon’s annual brand leadership conference.
“Basis is my absolute favorite strategic partner! They have a very strong team of insightful strategic thinkers, who not only flawlessly execute all projects, but consistently provide strategic guidance and recommendations above and beyond the call of duty. I can always rely on Basis to provide extremely high quality collaboration and deliverables.”
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