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Insight that inspires action

 

 

Qualitative Research at Basis

Our Unique Qualitative Approach and World-Class Expertise

 

With a passion for human insights, and expertise accumulated over three decades, we pride ourselves on our unique approach and the excellence of our qualitative work.

Our diverse team constantly embarks on exploratory missions across various countries and sectors, including but not limited to retail, tech, media, digital, CPG/ FMCG, beauty, finance, leisure and travel, charities, and international development, utilizing a vast array of qualitative methodologies.

 
 
 

What Sets Our Qualitative Research Apart?

 
 

Tailored Strategy

We help clients identify optimum price points – both for products or services that are about to launch as well as those that are already on the market.

Senior Leadership Involvement

With our senior management actively engaged in all research projects, we assure skillful moderation, top-notch project execution, and superior outcomes.

Expert Consultation

We utilize our rich experience, diversified backgrounds, and in-house design resources to extract remarkable value and ROI from qualitative research.

Speed

Our agile team ensures swift project execution without compromising on quality or detail.

Empathetic Engagement

Our qualitative experts around the globe bring a rich cultural understanding and empathetic approach to their work, with a genuine passion for uncovering valuable consumer narratives and insights.

 
 
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Our Holistic Qualitative Research Methods

  • Focus groups (in-person and online)

  • In-depth interviews

  • Pairs and triads to reveal shared and conflicting views

  • Kids, youth and family sessions

  • In-store and online shopper approaches: accompanied shopalongs and surfalongs, intercept interviews, observation

  • Online communities and diaries

  • In-the-moment ethnographic capture – using an app or digital platform for consumers to self-capture what they’re doing, or how they’re thinking or feeling, in real time

  • Co-creation workshops

  • Innovation sprints

  • Product testing events

  • Semiotics and facial coding

 
 
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Our Meticulous Process for Qualitative Research

 

Stage 1:

Project Planning and Approach Development

We craft bespoke qualitative research solutions, paying keen attention to your business challenges and ensuring top-tier client engagement to enhance the final research output.

Stage 2:

Participant Recruitment

By leveraging our broad network of industry-specific contacts, we ensure suitable participants for your project, with an intensive quality-control process for optimal outcomes.

Stage 3:

Agile Fieldwork

Our seasoned researchers carry out the fieldwork with precision, harvesting insights promptly and efficiently and keeping clients in the loop at all stages of the process.

Stage 4:

Delivering Strategic Insights

Our research findings are presented in a compelling, visually engaging format, emphasizing storytelling and customer-led narratives, supplemented by workshops to aid implementation within organizations.

Drop us a note with our Qualitative Research team below to learn more about how you can utilize our wealth of knowledge and experience in qualitative research to unlock growth for your business.