International Research

Rely on Basis for culturally-sensitive, actionable insights and powerful growth strategies through international market research. We can help you navigate the world's complexities with confidence across North America, EMEA, LatAm, and APAC.

Unparalleled international experience

As international research specialists, we expertly handle the intricacies of global studies, delivering insightful, tailored, and strategic recommendations to fuel your business growth.

A diverse team of passionate experts

Our unique blend of experiences and perspectives from around the globe guarantees authentic insights across consumer, expert, B2B, and varied age demographic audiences.

Scalability for success

We cater to projects of any size, from detailed single-market research to extensive multi-market inquiries, consistently delivering invaluable insights that drive your business forward.

Leading Qualitative & Quantitative Methodologies

Quantitative methods: Online surveys, face-to-face assessments.

Qualitative methods: Ethnography, interviews, group events, workshops, digital communities, expert consultations, shopper observations, retail safaris.

Cultural insights: Discovering hidden cultural meanings and experiences using desk research, insider interviews, and cutting-edge digital tools.

AI and data analysis: Spotting trends, distinguishing market differences, uncovering opportunities, sparking innovative ideas.

We Approach International Workstreams Via:

Global partners: Tapping into a network of experts worldwide, ensuring best-fit expertise for each project.

In-depth immersion: Actively engaging in local markets and leveraging digital platforms to guarantee consistent quality.

Tailored materials: Customizing questionnaires and presentations for each unique market.

Analyzing market responses: Thoughtfully adjusting research analyses based on diverse market feedback.

What Drives Successful Outcomes?

Client focus: Aligning our goals with your global objectives for tailored insights and powerful strategies.

Quality obsession: From translation to interpretation and personnel, our dedication to excellence ensures extraordinary results.

Local brilliance: Grasping market, language, and cultural nuances to unlock compelling insights.

Authenticity: Combining our knowledge with local expertise and experiences to ensure that findings are powerful and genuine.

Clear, powerful storytelling: Creating bespoke reports that reveal impactful insights in a clear and concise manner.

Accuracy and reliability: Building trust by delivering reliable information for your organization's growth and success.

Beyond Urban Limitations

Venturing beyond the world's metropolises, our research extends into emerging cities and rural environments.
This approach to international research minimizes risk with the deepest possible understanding of all current and future markets.
Our in-depth, diverse findings set the stage for long-term commercial triumph.