Harnessing the Power of Creative Development
Creative development research is the fuel for commercial and strategic momentum in today's business environment. Blending strategic insights with a passion for creativity, Basis works collaboratively with clients to optimize their communication and campaign effectiveness. Dive into the world of creative development and let us ignite the full potential of your brand communications and advertising efforts.
Unpacking audience targeting, understanding their unique needs, and designing engaging strategies.
Identifying potential campaign development spaces and dissecting successful territory components.
Evaluating early creative ideas to highlight the strongest contenders and guide their evolution.
Working with rough edits and works in progress to finalize messages, layouts, and pacing for near-final creative delivery.
Examining live campaigns post-launch for performance assessment and future guidance.
Effectively deployed insights throughout the journey empower clients to curate compelling themes, align executions with brand strategies, and refine effective messages, giving them substantial confidence in their creative investments.
We work in partnership with our clients and, wherever relevant, their creative agencies to build a process which everyone feels bought into. Starting every project with an in-depth workshop and briefing, we establish clear creative intent by analyzing the underlying insights and their expected impact on the audience.
Despite this established approach, creative briefs are unique and require tailored research strategies. To achieve this, we design a custom approach for every project – exploring options from selecting ideal stimulus to potential uses of insight-tech tools such as neuro-imaging and facial coding.
Reading non-verbal cues – body language, unspoken signals – is paramount to our analysis. We keep groups small and session lengths short to encourage natural behavior and minimize over-rational thinking.
Does it catch the eye?
Does it elicit an emotional response?
Does it foster positive brand perceptions?
Does it offer surprising, novel, or useful content?
Is there persuasive product/service information?
Does it boost brand memory and recognition?
Our creative development research is keenly strategic and based on creative effectiveness. Using technologies such as facial coding and neuroimaging for moment-by-moment analysis, we can carefully evaluate your creative assets and provide detailed, analytical feedback.
With a transparent and collaborative work ethic, we strive to maximize the impact of your creative campaigns at every stage – taking you from initial proposition development to exponential growth.
