Research

What we do

We're a completely full service agency working at a global level. Our two specialist research teams regularly combine their expertise for integrated projects
Quantitative
Quantitative
Qualitative
Qualitative
Integrated
Integrated
We recognise that quantitative research can be intimidating. That’s why we pride ourselves on mining (often complex) data sets to provide clear, actionable findings. With an extensive portfolio of new and traditional methodologies and analysis techniques, there’s not much that Basis doesn’t know about quantitative research. Whether it’s small tactical studies, or complex international strategic work, our clients trust us to consistently deliver the research solutions they need. Our quant department has developed a reputation for delivering creative solutions to some of the most challenging industry briefs. For us, the bigger the challenge, the bigger the opportunity to make a difference to a clients' business.
Basis has been at the forefront of qualitative research for over twenty years and we work across all stages of the planning cycle from early ideation and need scoping through to more evaluative studies. We are passionate about getting close to the consumer and we're enthusiastic adopters of the latest methodological approaches as well as linked disciplines such as behavioural economics and semiotics.
We assess briefs objectively, and our projects regularly incorporate both qualitative and quantitative elements. Our two specialist teams work closely together to devise cohesive answers and outputs for these projects
Quantitative
Quantitative
Qualitative
Qualitative
We recognise that quantitative research can be intimidating. That’s why we pride ourselves on mining (often complex) data sets to provide clear, actionable findings. With an extensive portfolio of new and traditional methodologies and analysis techniques, there’s not much that Basis doesn’t know about quantitative research. Whether it’s small tactical studies, or complex international strategic work, our clients trust us to consistently deliver the research solutions they need. Our quant department has developed a reputation for delivering creative solutions to some of the most challenging industry briefs. For us, the bigger the challenge, the bigger the opportunity to make a difference to a clients' business.
Basis has been at the forefront of qualitative research for over twenty years and we work across all stages of the planning cycle from early ideation and need scoping through to more evaluative studies. We are passionate about getting close to the consumer and we're enthusiastic adopters of the latest methodological approaches as well as linked disciplines such as behavioural economics and semiotics.
Integrated
Integrated
We assess briefs objectively, and our projects regularly incorporate both qualitative and quantitative elements. Our two specialist teams work closely together to devise cohesive answers and outputs for these projects

Our work

We thrive on tackling tough questions, and don't believe in sticking within a comfort zone. Below you'll find details of just a few landmark projects that we've taken on

What clients say

We've built solid and trusted relationships with some of the world's most successful brands. Our business continues to expand primarily through recommendation and referrals

Trust

Our clients speak

Our outputs

We take how insights are presented and packaged seriously – we're passionate about devising more effective ways of communicating insights. We're proud to be leading the field in this area
  • Design into research

    Great research deserves great style

  • Interactive online presentation for Yahoo! industry roadshow

    Industry presentation for Yahoo!

  • Segmentation app built for Blinkbox, designed to be accessible on all devices

    Mobile segmentation app

  • Interactive online portal built for BBC Worldwide, containing project insights and video footage

    Online project portal

  • Web app built for Google containing top insight headlines, accessible on any device

    Web app for Google

  • Segmentation flashcards prepared for EE, using an original design route created by Basis

    Bespoke segmentation flashcards

  • Insight summary prepared for A+E Networks on what makes young blokes tick

    Insight summary for A+E

  • Microsite built for Unilever to create internal buzz around an international project for Dove

    Microsite for Unilever

  • Internal training presentations, prepared as part of the Basis Labs initiative

    Internal training materials

  • Presentation to postgraduates at Oxford University considering a research career

    Presentation to postgraduates