Basis presents Growing Pains

A different look at Millennials as they become parents
Basis presents Growing Pains
Are they any different from their Gen X counterparts?
Do they hold onto ‘Millennial’ characteristics or slip into a ubiquitous parenting mindset?

A large-scale quantitative study across the UK and the US that reveals more than we might have expected, shining a light on some of the tensions and conflicted attitudes of today’s largest parent cohort.

If you're a brand owner interested in how these parents live their lives, bring up their kids, and interact with brands like yours, then get in touch at: to find out more.